MAGNA-TILES Bluey Collection

Bluey's World Becomes Magnetic

MAGNA-TILES and BBC Studios are turning Bluey into a collection of magnetic construction sets. It is the first licensing partnership between the two companies, pairing the Heeler family's imaginative play with tiles that can become rooms, landmarks, and entirely new settings.

Rebuild an Episode or Invent Another

The collection will feature Bluey and her family, giving children pieces they can use to recreate places and moments from the animated series. Because the sets connect with existing MAGNA-TILES products, a build does not have to stop at the boundaries of a single box. Familiar scenes can expand into original adventures for the magnetic versions of the characters.

Building Skills Join the Pretend Play

The tiles bring the show's storytelling into a hands-on format that also introduces magnets and supports fine motor development. That makes the collaboration a natural fit: Bluey already centers much of its appeal on children transforming ordinary spaces through play, and magnetic building gives that idea a physical form.

Several Sets Are Coming Next Summer

The Bluey collection is planned for next summer across multiple regions. The number of sets, exact contents, prices, and specific launch dates have not yet been announced.